Unified commerce builds on the promise of omnichannel by creating a single, intelligent platform for managing every aspect of commerce operations. At the heart of this approach is Distributed Order Management - it does more than just route orders. It serves as the control centre of a unified commerce architecture – connecting every channel to every fulfilment node, in real time, with complete transparency.

Using JD Sports as a case study, in this session JJ  will show how DOM is enabling this global powerhouse brand to:

- Expand into international markets
- Transition from rigid custom-built tools to agile systems, able to respond to changing customer demands
- Maximise fulfillment potential to ensure a seamless customer experience
- Build a scalable and resilient infrastructure capable of supporting rapid growth and handling peak activity periods.