From cost center to growth driver: Loyalty, promotions & the bottom line
14:40
30 minuten
Presentation
Stage 1
Businesses treat promotions and loyalty as separate cost centers: one to move stock, the other to build retention. It’s time to change the narrative. In this keynote, Talon.One’s CEO and co-founder will share new findings from Harvard Business Review, exploring how companies can turn incentives into a competitive advantage. Drawing from research and executive insights, Christoph will highlight why businesses must move beyond siloed promotions and loyalty efforts—and how a smarter, more strategic approach drives customer engagement and bottom-line impact.
Koop tickets
Christoph Gerber
Christoph Gerber is a serial entrepreneur, known for co-founding Talon.One and the food delivery company Lieferando. At Lieferando, which became one of the biggest exits in German startup history, Christoph noticed the impact of promotions on a business and the disconnect between marketing and development teams in creating effective campaigns. ¶¶This inspired him to start Talon.One, a powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.