With large swaths of luxury brand consumers shifting to video formats and social media, the retail market for luxury goods needs to evolve with new consumer expectations. Live shopping through streaming video on social media platforms is growing fast. But how do you develop an admittedly less sophisticated sales strategy into something fancy and fun, exclusive and accessible, with an unmistakeble feel of luxury and status? As a world leading virtual commerce company that pivoted to Live Shopping in 2019, Bambuser secured a partnership with premiere luxury house LVMH and piloted new strategies and technologies for video commerce. Join Kristina to hear how they worked together to developed new experiences that have and are reshaping the future of e-commerce.