The power of curation: Kruidvat’s marketplace as a catalyst for online growth
Join us for an inside look at Kruidvat’s strategic journey in launching and scaling its online marketplace. Discover why Europe’s leading health & beauty retailer waited for the digital channel to mature before opening its marketplace in 2023, and how a careful, curated approach—powered by Mirakl—set the foundation for sustainable growth.
We’ll delve into the choices and challenges of building a marketplace from scratch. Learn how the marketplace serves as a “kraamkamer” (incubator) for new products and innovations, and how it’s driving synergy between online and offline channels.
This session will share key results, operational learnings, and a look ahead at the curated growth strategy shaping the future of Kruidvat’s marketplace.
Nico Borst
Kruidvat is not only one of the most present retail brands in the high streets, but also one of the most visited retail websites in the Benelux. A good year ago, Kruidvat Marketplace went live: the online marketplace is expanding its offer considerably. We get a deep dive from Nico Borst, manager e-commerce at A.S. Watson Benelux.
Georg Sobczak
Georg Sobczak is Regional Vice President MEE at Mirakl, where he is responsible for the growth strategy of the SaaS provider for B2C and B2B online marketplaces in Germany, Austria, Switzerland, and Eastern Europe
Sobczak brings over ten years of experience in developing sales, go-to-market, and growth strategies, as well as in-depth expertise in SaaS business models. Before joining Mirakl in 2021, he played a key role in launching and developing the DACH region for companies such as Criteo and Pixmania.