Customer acquisition in eCommerce is becoming more and more expensive. Over the past five years, average CAC has increased by roughly 60%, while ROAS continues to decline, making paid scaling less efficient and increasingly unsustainable.

This raises a fundamental question: if acquiring new customers is getting harder and less profitable, where does sustainable growth come from?

Paulius will share how Adeo Web helped design and implement a loyalty programme for a €1B fashion retailer, transforming their existing customer base into a significantly higher ROI growth engine.