From legacy to leading: How Pandora reinvented CRM for the digital age

12:00
30 minuten
Presentation
Stage 1
Laura van Dulken Bloomreach
Alex Christensen Pandora

Join this session for an exclusive look at how global jewelry brand Pandora transformed its outdated CRM systems into a cutting-edge, revenue-driving powerhouse.

Discover the key milestones and strategies behind their CRM evolution—now generating over €300 million in annual revenue.This session will unpack Pandora’s journey from fragmented customer data and legacy infrastructure to an award-worthy CRM setup that powers personalized experiences at scale.

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Alex Christensen

Pandora

Alex Christensen is Strategy & Commercial Manager for Global CRM & Loyalty Marketing at Pandora, where he has played a pivotal role in transforming the brand’s CRM into a global growth engine.

Over the past 5 years, Alex has led the evolution from a legacy setup to one of the most advanced CRM ecosystems in the industry—driving over 300 million euros annually through personalized, AI-powered email marketing.

With deep expertise in customer data platforms, marketing automation, and personalization at scale, Alex has championed initiatives that connect online and offline data, align business and tech teams, and deliver tailored experiences to millions of customers across 50+ markets.

Laura van Dulken

Bloomreach
Laura van Dulken is a Customer Success Manager at Bloomreach, partnering with world leading brands to create impactful digital customer experiences. With a strong focus on CRM strategy, data-driven personalization, and omnichannel activation, she helps businesses accelerate their marketing transformation and drive measurable growth.

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