How Le Nouveau Chef used Shopify to transform into a lifestyle brand
11:20
30 minuten
Presentation
Stage 5
Le Nouveau Chef proves that even the most practical product categories can grow into an inspiring lifestyle brand. In this session, Le Nouveau Chef and Domaine share how Shopify, a connected tech stack, and smart commerce flows contribute to a strong brand and a loyal community.
Through live demos, Ylmar (Le Nouveau Chef) and Midge (Domaine) show how Shopify functionalities and integrations with tools such as Gorgias, Klaviyo, and Clearer.io ensure a seamless customer experience, while teams work smarter, adapt faster, and innovate more efficiently across the entire customer journey.
After this session, you will go home with concrete examples and ideas that you can apply immediately tomorrow.
Koop ticketsThrough live demos, Ylmar (Le Nouveau Chef) and Midge (Domaine) show how Shopify functionalities and integrations with tools such as Gorgias, Klaviyo, and Clearer.io ensure a seamless customer experience, while teams work smarter, adapt faster, and innovate more efficiently across the entire customer journey.
After this session, you will go home with concrete examples and ideas that you can apply immediately tomorrow.
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Ylmar Haring
Ylmar Haring is Head of Marketing & E-commerce at Le Nouveau Chef and has spent over 10 years building brands at the intersection of fashion, hospitality, and digital commerce. With a background in branding, design, and e- ommerce, he translates the world of Michelin-starred kitchens into a modern lifestyle brand where brand experience, community, and technology come together.
Midge Hazewinkel
Domaine helps e-commerce brands not only run a successful Shopify webshop, but also achieve great results from email marketing. In 2019, Midge founded the Klaviyo team at Domaine, and they quickly became the EU's very first Platinum Klaviyo Partner.
Midge is now responsible for over 70 accounts and, together with his team, fine-tunes emails daily until they find the best-converting combinations. They know all the strategies and benchmarks, understand what works for which brand and industry, and know how to generate 25-50% of your revenue from email marketing. Plus, how to integrate the right Tech Stack with Shopify. In the evenings, you can find Midge performing nationwide as a stand-up comedian.
Midge is now responsible for over 70 accounts and, together with his team, fine-tunes emails daily until they find the best-converting combinations. They know all the strategies and benchmarks, understand what works for which brand and industry, and know how to generate 25-50% of your revenue from email marketing. Plus, how to integrate the right Tech Stack with Shopify. In the evenings, you can find Midge performing nationwide as a stand-up comedian.