MediaMarkt: Winning Brand Visibility in the Era of AI Search & GEO
12:00
30 minuten
Presentation
Stage 6
By 2027, AI-driven search and Generative Engine channels are projected to generate the same business value as traditional search engines. As the landscape shifts toward GEO (Generative Engine Optimization), brands face a new reality: if your content isn’t optimized for how large language models interpret and recommend data, your brand risks becoming invisible.
In this session, MediaMarkt shares its strategic blueprint for maintaining visibility in this evolving era. We will break down the Triple-A Framework, demonstrating how Europe’s leading electronics retailer is pivoting from "Brand-First" content to an optimized UGC engine designed to fuel modern discovery interfaces.
Join us to see how MediaMarkt is practically bridging the gap between traditional search traffic and the new world of AI-driven discovery.
Koop ticketsIn this session, MediaMarkt shares its strategic blueprint for maintaining visibility in this evolving era. We will break down the Triple-A Framework, demonstrating how Europe’s leading electronics retailer is pivoting from "Brand-First" content to an optimized UGC engine designed to fuel modern discovery interfaces.
Join us to see how MediaMarkt is practically bridging the gap between traditional search traffic and the new world of AI-driven discovery.
Ana Burtea
With a background in International Communication and Creative Marketing, Ana brings a strategic lens to the intersection of retail and e-commerce. At MediaMarkt Benelux HQ, she serves as Product Content Coordinator, where she specializes in optimizing the customer journey at the PDP level. Ana’s work is focused on driving digital growth through innovative content developments and high-conversion strategies that bridge the gap between brand story and consumer action.
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Jurre Verhoeven
Met een achtergrond in retail bij o.a. Heineken en Lidl in combinatie met ervaring op het gebied van e-commerce & digital marketing bij Google & Bazaarvoice, heeft Jurre een uitgebreide toolset gegeven voor bedrijven om sterke digitale groei te realiseren. De laatste jaren focust Jurre zich op User-Generated Content (UGC), wat hij als de toekomst van marketing ziet.